• Live Streaming: The Newest Wave In Advertising?

    Video constitutes more than a third of all Internet content nowadays. According to Socialbakers, posts containing video are as long as 135% more and more people than standard posts with text and images. A fresh method of advertising is entering play, though. Let’s keep an eye on in internet marketing.
    In all of the marketing specialists and small enterprises which have used video, 74% have confirmed this instrument’s efficiency.
    The Interactive Advertising Bureau has said the money used on digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) the first time. That being said, the proportion of expenses on video content articles are growing exponentially.

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    While pre-made videos are presently inside the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. Itrrrs this that an associate of GBKSOFT, a web- and mobile app developer company, has to say about this trend:
    Naturally living streaming is often a new big bet for your advertising industry.
    Statistical advantages of using the live video streaming channel
    - 45% from the live streaming audience is getting ready to spend on live content;
    - 56% of the users watch live streams to have the latest news;
    - 70% in the audience is ready to pay for concert or event attendance after watching it live;
    - Over 75% in the users already watch live video streams on Facebook;
    - The live Facebook stream of Bet on Thrones has garnered 3.5 million views in addition to almost 200 000 comments.
    As outlined by analytics, this sector comes with an even more marketing potential than pre-produced videos.
    Items to take into account:
    If you are determined to create a live streaming app, the final user should be thought about above all. Will your app connect just two users, or can it broadcast worldwide?
    User-to-user examples: Skype, Viber.
    User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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